Julian Rucker

Brand Designer and Strategist

Kevin Hart’s Road Comics

Kevin Hart’s Road Comics

Developed the logo, intro, and video assets for Hart’s nationwide Lyft-backed comedy series, amplifying brand energy across platforms. → Focus: entertainment branding, motion, celebrity identity.
Marvelous Designer GDC 23'

Marvelous Designer GDC 23'

Led global booth experience design connecting U.S. and Korean audiences through immersive visuals, AR integration, and motion. → Focus: experiential branding, cross-cultural marketing.

RIDE: Detroit Transit Brand Identity

RIDE: Detroit Transit Brand Identity

Unified five regional transit systems under a single civic brand—simplifying wayfinding and restoring public trust through design. → Focus: civic design, systems thinking.
The Organism Company

The Organism Company

Created a speculative brand identity for a synthetic biology firm, blending mythology, biotech, and consumer luxury aesthetics. → Focus: speculative branding, future design narrative.
SmashVines

SmashVines

Created a playful, rebellious brand identity and packaging system for a wine subscription, digital marketing. → Focus: packaging, tone-driven branding, digital engagement.
LOL Network — Social Content Strategy

LOL Network — Social Content Strategy

Developed branded motion and visual assets for Kevin Hart’s LOL Network, expanding its digital presence through short-form video storytelling and social campaigns. → Focus: social content, motion graphics, entertainment branding.
Papa John's

Papa John's

Produced campaign visuals celebrating everyday fathers, using bold typography and content design to humanize the global pizza brand. → Focus: content design, brand storytelling.
The Ladies Room with Jazzy Brown

The Ladies Room with Jazzy Brown

Designed a cohesive graphic identity for the SiriusXM talk show, translating radio energy into modern social-first visuals. → Focus: entertainment, media branding.
Lee Andrews Group

Lee Andrews Group

Rebranded a legacy PR firm into a modern visual identity system reflecting advocacy, leadership, and community engagement. → Focus: corporate rebrand, identity systems.
BioTechnica Fest

BioTechnica Fest

Imagined a speculative biotech festival as a pop-culture event merging science, design, and interactive storytelling. → Focus: speculative design, event identity.
HypeCalm

HypeCalm

Built a wellness ecosystem brand merging design, motion, and strategy to position mindfulness as a corporate performance tool. → Focus: brand strategy, motion systems.

Pirate.com

Pirate.com

Crafted a brand strategy for aspirational creators redefining independence in the music and content production space. → Focus: brand positioning, youth culture.
Titian: Cruise to Mars

Titian: Cruise to Mars

Created a speculative luxury brand for a Mars-bound cruise, exploring narrative design and interplanetary hospitality. → Focus: worldbuilding, speculative identity.

I’m Julian Rucker, a Los Angeles–based graphic designer and brand strategist specializing in graphic design systems, visual identity, and campaign storytelling.

 

My work combines design strategy, typography, and motion to build cohesive brand experiences. With over nine years of experience in graphic design for tech, entertainment, and lifestyle brands, I use tools like Adobe Creative Suite, Figma, and AI platforms to create scalable, future-ready design solutions.

Featured Graphic Design Projects

Consumer + Entertainment Work

Papa John’s Graffiti Pizza Wings

Produced campaign visuals celebrating everyday fathers, using bold typography and content design to humanize the global pizza brand.

→ Focus: content design, brand storytelling.

Kevin Hart’s Road Comics

Developed the logo, intro, and video assets for Hart’s nationwide Lyft-backed comedy series, amplifying brand energy across platforms.

 → Focus: entertainment branding, motion, celebrity identity.

The Ladies Room with Jazzy Brown

Designed a cohesive graphic identity for the SiriusXM talk show, translating radio energy into modern social-first visuals.

 → Focus: entertainment, media branding.

LOL Network — Social Content

Developed branded motion and visual assets for Kevin Hart’s LOL Network, expanding its digital presence through short-form video storytelling and social campaigns.

→ Focus: social content, motion graphics, entertainment branding.

Graphic Design Case Studies

Visionary Designer + Strategist

The Organism Company

Created a speculative brand identity for a synthetic biology firm, blending mythology, biotech, and consumer luxury aesthetics.

 → Focus: speculative branding, future design narrative.

HypeCalm

Built a wellness ecosystem brand merging design, motion, and strategy to position mindfulness as a corporate performance tool.

 → Focus: brand strategy, motion systems.

BioTechnica Fest

Imagined a speculative biotech festival as a pop-culture event merging science, design, and interactive storytelling.

 → Focus: speculative design, event identity.

Titian: Cruise to Mars

Created a speculative luxury brand for a Mars-bound cruise, exploring narrative design and interplanetary hospitality.

→ Focus: worldbuilding, speculative identity.

Marvelous Designer GDC 23'

Led global booth experience design connecting U.S. and Korean audiences through immersive visuals, AR integration, and motion.

 → Focus: experiential branding, cross-cultural marketing.

High-Impact Identity Systems

see me in action

RIDE: Detroit Transit Authority

Unified five regional transit systems under a single civic brand—simplifying wayfinding and restoring public trust through design.

→ Focus: civic design, systems thinking.

Detroit Relics — Book & Identity Design

Designed and photographed a limited-edition book documenting Detroit’s abandoned architecture—capturing the tension between decay and renewal through typography and layout.

→ Focus: editorial design, photography, cultural storytelling.

Cultural + Research-Driven Projects

see me in action

SmashVines — Irreverent Wine Subscription Branding

Created a playful, rebellious brand identity and packaging system for a wine subscription.

→ Focus: packaging, tone-driven branding, digital engagement.

Pirate.com Cultural Report

Crafted a brand strategy for aspirational creators redefining independence in the music and content production space.

 → Focus: brand positioning, youth culture.

Nespresso PureWater

Digital campaign merging water innovation, coffee culture, and circular design.

→ Focus: eco-design, storytelling, product systems.

About Julian Rucker

Graphic Designer & Brand Strategist

I'm Julian,

a Los Angeles–based designer with a Master’s in Brand Design & Strategy from ArtCenter.

I’m  a hybrid Brand Designer and Creative Strategist.

Brand identity, campaign systems, motion design, packaging, and digital storytelling for future-facing brands.

Proficient in Adobe Creative Suite, Figma, After Effects, and AI design tools such as Midjourney and DALL·E.

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Design Pulse Blog

My Weekly Design Update

Graphic Design Work

View All of My Design Projects

View My Work

see me in action

Let’s build next-generation brand systems together.
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