by Julian Rucker

 

Overview

Beyond social-first activations like Graffiti Pizza Wings, I worked with Papa John’s on a broader set of branded content initiatives. These projects brought the Papa John’s personality to life across multiple channels — from playful Father’s Day “starter packs” to Pride Month campaigns and polished presentation templates for internal and partner use.

The challenge was to keep the brand recognizable while flexing into moments of humor, celebration, and cultural relevance.

 

Key Contributions

Father’s Day Campaign: “Types of Papas”

 

  • Illustrated pizza-slice typography for a series of playful social stories.

  • Created “starter packs” pairing iconic pizzas with lifestyle visuals (Philly Cheesesteak Papa, Spinach Alfredo Papa, etc.).

  • Designed motion-ready layouts optimized for Instagram Stories, TikTok, and Pinterest.

 

Pride Month: “Papa’s Plates”

 

  • Concepted and designed colorful, photography-led creative celebrating inclusivity.

  • Delivered static and motion-ready assets for cross-platform use.

 

Pinterest Ad Buys & Paid Social

 

  • Adapted creative for Pinterest’s unique ad units, balancing brand visibility with native visual trends.

  • Built assets tailored for audience targeting and A/B testing.

 

PowerPoint Templates & Internal Tools

 

  • Designed flexible, on-brand presentation templates for Papa John’s internal staff.

  • Included a range of layouts (headline, quote, image-forward, dividers) ensuring usability across departments.

 

 

Adapted creative for Pinterest’s unique ad units, balancing brand visibility with native visual trends.

 

 

Father’s Day Campaign: “Types of Papas”

 

 

 

“starter packs” pairing iconic pizzas with lifestyle visuals (Philly Cheesesteak Papa, Spinach Alfredo Papa, etc.).

 

 

Outcome

These campaigns highlighted Papa John’s ability to play with culture while staying unmistakably “Papa’s.” From cheeky Father’s Day humor to vibrant Pride celebration, the work expanded the brand toolkit into fresh, social-first expressions that resonated across multiple audiences and channels.

 

Image Gallery

PJ_PridePlates_1080x1080_v5
PJ_PridePlates_1920x1080
PJ_Tour_Cliffs
PJ_Tour_GreatWall
PJ_Tour_Pyramids-2
Post 5
Post 4
Post 2
Post 1
theworksstarterArtboard 1 copy 2
zestyitalianArtboard 1
themeatsstarterArtboard 1
PJ_FathersDay_TypesofPapas_9x16_0003_philly
PJ_FathersDay_TypesofPapas_16x9_0000_pepp
PJ_FathersDay_TypesofPapas_16x9_0001_spinach
PJ_FathersDay_TypesofPapas_9x16_0002_meatball pepp
PapasDay_KickOff_16x9_txt

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