Role
Brand Strategy & Identity
Logo design by Julian Rucker
BioTechnica Fest
Radical Science / Radical Culture
An inclusive BioTechnica Fest brand identity designed to expand access and activate the next generation of innovators.
View the System ↓
Overview
Designing biotech as a cultural gateway
The Opportunity Gap
Biotech is advancing. Participation is not.
Global competition in STEM continues to intensify, yet representation in biotechnology remains uneven. Research shows African Americans account for only a small fraction of biotech graduates in the U.S. BioTechnica Fest brand identity was designed to help close that visibility and access gap through culture-forward design.
Visual Identity
A Signal-Driven Event Typography System
The identity treats typography as environmental infrastructure, combining condensed display forms, signal motifs, and high-contrast color to create a scalable event language.
Research Foundation
Grounded in audience and industry analysis
The strategy was informed by audience research, ethnographic interviews, futures analysis, participation data, and competitive landscape review.
Campaign System
Typography built for distance
The poster system uses monumental type and signal geometry to maintain impact across transit, street, and digital environments.
Digital Extension
Built for screens and motion
The identity extends seamlessly into social and web environments, maintaining hierarchy and motion readiness across formats.
Logo Exploration
Process
Three bold tech focused logos with a bit of animation that embodies the brand values.
Process & Documentation
Explore the full strategic and visual development behind BioTechnica Fest.
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Radical Science / Radical Culture
BioTechnica Fest proposes a culturally driven model for expanding participation in emerging technical fields—using design as the bridge between innovation and access.
