Senior Graphic Designer & Brand Strategist

Kevin Hart’s Road Comics

Developed the logo, intro, and video assets for Hart’s nationwide Lyft-backed comedy series, amplifying brand energy across platforms. → Focus: entertainment branding, motion, celebrity identity.

Marvelous Designer GDC 23'

Led global booth experience design connecting U.S. and Korean audiences through immersive visuals, AR integration, and motion. → Focus: experiential branding, cross-cultural marketing.

RIDE: Detroit Transit Brand Identity

Unified five regional transit systems under a single civic brand—simplifying wayfinding and restoring public trust through design. → Focus: civic design, systems thinking.

The Organism Company

Created a speculative brand identity for a synthetic biology firm, blending mythology, biotech, and consumer luxury aesthetics. → Focus: speculative branding, future design narrative.

SmashVines

Created a playful, rebellious brand identity and packaging system for a wine subscription, digital marketing. → Focus: packaging, tone-driven branding, digital engagement.

LOL Network — Key Art & Social Content Design

Developed branded motion and visual assets for Kevin Hart’s LOL Network, expanding its digital presence through short-form video storytelling and social campaigns. → Focus: social content, motion graphics, entertainment branding.

Papa John's

Produced campaign visuals celebrating everyday fathers, using bold typography and content design to humanize the global pizza brand. → Focus: content design, brand storytelling.

The Ladies Room with Jazzy Brown

Designed a cohesive graphic identity for the SiriusXM talk show, translating radio energy into modern social-first visuals. → Focus: entertainment, media branding.

Lee Andrews Group

Rebranded a legacy PR firm into a modern visual identity system reflecting advocacy, leadership, and community engagement. → Focus: corporate rebrand, identity systems.

BioTechnica Fest

Imagined a speculative biotech festival as a pop-culture event merging science, design, and interactive storytelling. → Focus: speculative design, event identity.

HypeCalm

Built a wellness ecosystem brand merging design, motion, and strategy to position mindfulness as a corporate performance tool. → Focus: brand strategy, motion systems.

Pirate.com

Crafted a brand strategy for aspirational creators redefining independence in the music and content production space. → Focus: brand positioning, youth culture.

Titian: Cruise to Mars

Created a speculative luxury brand for a Mars-bound cruise, exploring narrative design and interplanetary hospitality. → Focus: worldbuilding, speculative identity.

Plunge House campaign design

Speculative brand activation, email, and social campaign design for The Plunge House® Cold Challenge

Betian Sportsbook

Designed a pattern-led identity that translates the movement and texture of each sport into a bold visual system across UI, promos, and in-app experiences. → Focus: sports branding, abstraction, digital product design.

Good Boy Golf — Retro Apparel System

Designed a unified spec mini-drop for Good Boy Golf with retro-inspired graphics across a patterned polo, tee, hat, socks, and towel—showcasing apparel storytelling and cohesive collection thinking. → Focus: golf apparel design, pattern systems, lifestyle branding.

I’m Julian Rucker, graphic designer and brand strategist specializing in graphic design systems, social media content, motion graphics, visual identity, and campaign storytelling.

My work combines design strategy, typography, and motion to build cohesive brand experiences. With over nine years of experience in graphic design for tech, entertainment, and lifestyle brands, I use tools like Adobe Creative Suite, Figma, and AI platforms to create scalable, future-ready design solutions.