The Idea People – Podcast Identity System
After a full company rebrand, The Idea People podcast needed a visual upgrade to match its growing influence. While the content and audience were strong, the original identity lacked the clarity and consistency to support the firm’s position as a thought leader.
As lead designer, I created a new visual system built specifically for podcast and social platforms. The refreshed wordmark uses custom ligatures based on ITC Avant Garde, balancing clean readability with a distinctive look. A bold period at the end adds focus—serving as both a visual cue and a brand signature across episodes, clips, and promotional assets.
Case Study
Challenge
Following a full corporate rebrand, The Idea People podcast was growing fast—but its visual identity hadn’t kept up. As the show began featuring key voices in urban design, policy, and civic innovation, the existing graphics no longer matched the tone or ambition of the content. The brand needed a cohesive system that reflected its thought leadership and worked seamlessly across podcast platforms and social media.
Approach:
Design Solution The refreshed identity centers on ITC Avant Garde, using its bold geometry to build a custom wordmark with expressive ligatures. A solid dot punctuates the logo—serving as both a visual anchor and a symbolic nod to the podcast’s focus on people and ideas. The system extends into a flexible social media toolkit. Layouts were designed for Instagram, LinkedIn, and YouTube, with a clear structure for highlighting guest, title, and affiliation. Icon variants were also created to maintain clarity at smaller sizes across platforms.
Results
Results
The refreshed identity rolled out with the 2025 season of The Idea People, earning positive feedback from internal teams and featured guests alike. The new system gave the marketing team a faster, more consistent way to produce weekly content—without sacrificing quality. Engagement grew across social channels, and the podcast became a stronger brand touchpoint within the agency’s broader communications.
Motion Graphics
I’ve added motion graphics to the identity system. These animations help bring the brand to life and show how it works in digital spaces. Moving type, logo transitions, and simple effects reflect the energy and flexibility of the podcast. It’s all about making the brand feel active, not static.
Case Study
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