Biotechnica Fest synthetic biology event
The Vision Behind Biotechnica
My journey began at the Levin Lab, where exploring bioelectricity and regenerative medicine deepened my curiosity for science. I soon realized a larger issue: the public’s lack of bioscience knowledge and the U.S. falling behind in biotech, especially compared to China. Determined to bridge this gap, I conceived BioTechnica Fest, a dynamic event merging science with pop culture to reignite interest in STEM and empower young African American men, driving the U.S. toward global biotech leadership.
Audience Research & Sci-Fi Strategy
Through my work on BioTechnica Fest, I deepened my expertise in futures thinking, applying tools like futures wheels, STEEPX reports, SWOT analyses, and competitive audits to anticipate industry trends and challenges. My process was grounded in thorough audience research, conducting over 15 in-depth interviews that provided critical insights into the needs and aspirations of my target demographic. This hands-on approach allowed me to craft a highly relevant brand strategy that resonates with the audience.
Innovative interactive exhibits
Discover cutting-edge biotechnological developments through immersive and interactive displays. Like BioHacking 101: Hands-on sessions where attendees can learn about DIY biotechnology projects.
Presentations and Panels
Dynamic panel discussions, featuring young African American men and women passionately discussing the intersection of science fiction and real-world biotechnological advancements.
Networking Opportunities
Meet industry leaders, emerging scientists, and fellow visionaries, building connections that shape futures.
Evening Socials and Entertainment
The large screen showcases an iconic sci-fi scene, while attendees sit comfortably, engrossed in the movie. After the screening, a panel of experts, including scientists and sci-fi enthusiasts, stands by, ready for an engaging discussion on the scientific accuracy of the film.
World-Building Through Sci-Fi Storytelling
Planet Quest:
Our tone of voice for Quest is adventurous and inquisitive, encouraging the relentless pursuit of knowledge and discovery. We speak with excitement and curiosity, inspiring our audience to explore and innovate.
Planet Singularity:
For Singularity, our tone is collaborative and inclusive. We emphasize unity and the strength of diverse perspectives, fostering a sense of community and collective innovation.
Planet Reverberation:
In Reverberation, our tone is impactful and visionary. We motivate and inspire, highlighting the importance of using science and creativity to address significant challenges and create a better future.
Target Audience:
Young African American men aged 19-34, at the critical juncture of their careers in science or the arts.
Students and early-career professionals who are eager to make an impact in the world.
BioVisionaries are a dynamic, engaged, and influential community at the convergence of biotechnology, anime, cosplay, and digital content creation.
Partnership & Programming Potential
Biotechnica Fest spotlights speakers with immersive, branded stage visuals that amplify their message and connect with the audience. It’s a dynamic platform for biotech and creative tech brands to co-create content and build future-facing partnerships.
Custom Festival Badges for BioTech Enthusiasts
Step into BioTechnica Fest with a personalized badge that merges vibrant manga-inspired art with practical access design—ensuring attendees feel immersed, seen, and connected.
Biotech Meets Pop Culture: Social Design Highlights
Eye-catching speaker graphics showcase the crossover between biotech innovation and cultural impact. Designed to spark engagement and communicate science with style.
Animated Logo: The Pulse of Innovation
The animated BioTechnica Fest logo brings energy to the brand identity. With rhythmic pulsations and smooth transitions, it visually echoes the ripple effects of scientific progress and creative breakthroughs—capturing the momentum of discovery in motion.
Interactive Landing Page Experience
BioTechnica Fest’s digital home blends manga aesthetics with sleek UX design. The landing page invites users into a bold, tech-driven world—making biotech feel fresh, fun, and accessible.
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