Julian Rucker | Graphic Designer & Creative Strategist

I combine design systems thinking with brand storytelling. My process is grounded in research and strategy, but always shaped for real-world execution — whether that’s a booth at GDC, a digital campaign, or a social-first identity. I don’t just make assets, I build systems that scale.

All
Place-Based & Community Work
Art Direction / Brand Identity
Speculative & Strategic Work

Lee Andrews Group – Content Design

I helped expand Lee Andrews Group’s refreshed brand identity by developing a scalable social media design system.

The Idea People – Podcast

After a full company rebrand, The Idea People podcast needed a visual upgrade to match its growing influence.

Chat Chapp: AI Relationship Coach

Chat Chapp reduces loneliness by enhancing interpersonal communication through the latest innovations in AI technology.

Fresh Bites: Cooking

“Fresh Bites” aims to provide education, inspiration, and community engagement through food.

RE/MAX Roll Call Costa Rica

You’re invited! What: Costa Rican Hustle Ceremony

When: 24/7, 365

Where: Anywhere the sun shines

Agents of the world, welcome Costa Rica.

Essex Street Market History Display

History Display inside the Essex Street Market describing the rise of public markets on the

Lower East Side.

The Oasis Coachella Valley Vacation Home

Step into The Oasis—a Coachella Valley sanctuary where modern design meets endless fun for the entire family.

Betian Sportsbook: Visual Design

Tasked with disrupting a saturated market, our team crafts a sleek, tech-forward brand that puts the spotlight back on what matters: the bet and the game. We

Small Business Interviews in Detroit

Working with my impact project partner for Challenge Detroit, the “Liv6 Alliance”, we approached the project thinking about how to create a tool they could use to help attract new businesses to a neighborhood exploding with growth and change.

Fire Bro’s AnMateD TV Pilot Concept

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Lower East Side Partnership

Working in collaboration with one of NYC’s most creative Business Improvement Districts, I helped to shape the brand identity system for the Lower East Side Partnership.

Pickle Day 2017

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I’m Julian Rucker, a Los Angeles–based designer with a Master’s in Brand Design & Strategy from ArtCenter.

I’m a hybrid Brand Designer and Creative Strategist.

I merge design, copywriting, and strategy to help entertainment, streaming, and consumer brands turn cultural moments into scalable campaigns that connect with audiences.

Julian Rucker — Brand Design Portfolio

Julian
Rucker

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