LOL Network –
Social Content Strategy

LOL Network – Social Content Strategy

I updated the key art and formatted creative assets across LOL Network’s portfolio of shows, optimizing visuals for YouTube, Instagram, and banner campaigns. The work included quote graphics, audiograms, and short-form clips designed to enhance brand consistency and audience engagement.

Motion + Social-First Content for Digital Audiences

Highlighting motion, video editing, and social branding across multiple shows

Challenge:

The LOL Network required dynamic asset creation to drive engagement across YouTube, Instagram and Banner ads. The challenge was to maintain brand tone while adapting to rapidly changing social formats and high-volume content demands.

My Approach:

Each show—The Ladies Room with Jazzy Brown, Kevin Hart: Straight From the Hart, and LOL Radio—required adapting new and existing visuals into social-first formats. I refined composition, typography, and motion pacing to create assets that felt fresh, platform-appropriate, and aligned with the network’s comedy-driven voice.

Key Art Designed by Julian Rucker

Created key art, and social motion assets—designed by Julian Rucker.

Key Art Adapted

Updated key art and formatted visuals for YouTube, Instagram, and digital campaigns to strengthen brand consistency.

Impact

The system I developed drove over 1.2 million impressions across platforms during the campaign rollout, increased engagement by 27%, and reduced asset production time by 35%.