Design Pulse Vol. 18: Brand Loyalty Is Cracked

Illustration of figures cracking a shopping cart with hammers, symbolizing brand loyalty breaking.

In a week dominated by logos, rebrands, and experiments with AI design, one theme emerged: brand loyalty in design is fragile. From retail giants losing their edge, to sports clubs acting like streaming platforms, to bookshops becoming cultural anchors — brand identity is being asked to earn trust in new, volatile ways.

Design Pulse Vol. 17

Design Pulse Vol. 17 This week’s design stories capture a spectrum: from institutions rethinking legacy to brands experimenting with culture and impact. Together, they reveal how design continues to negotiate the space between recognition and reinvention. RPI Rebrands for Its Next Century Rensselaer Polytechnic Institute embraced a bold new identity, introducing custom letterforms anchored by […]

Branding Trends 2025: Gen Z’s Raw Visuals, Global Rebrands, and the New Rules of Identity

Branding Trends 2025: Gen Z’s Raw Visuals, Global Rebrands, and the New Rules of Identity Brand identity in 2025 is a living organism. It bends, stretches, and sometimes breaks under the pressure of generational shifts, economic realities, and the speed of culture. Across industries—from civic tourism boards to global airlines, luxury brands, and eCommerce startups—the […]