Design Pulse Vol. 19: Can Design Build Unity Through Branding?
Design Pulse Vol. 19 explores whether design can build unity in a fractured world. From healthcare to music culture, see how identity bridges people.
Design Pulse Vol. 18: Brand Loyalty Is Cracked
In a week dominated by logos, rebrands, and experiments with AI design, one theme emerged: brand loyalty in design is fragile. From retail giants losing their edge, to sports clubs acting like streaming platforms, to bookshops becoming cultural anchors — brand identity is being asked to earn trust in new, volatile ways.
Design Pulse Vol. 17
Design Pulse Vol. 17 This week’s design stories capture a spectrum: from institutions rethinking legacy to brands experimenting with culture and impact. Together, they reveal how design continues to negotiate the space between recognition and reinvention. RPI Rebrands for Its Next Century Rensselaer Polytechnic Institute embraced a bold new identity, introducing custom letterforms anchored by […]
Branding Trends 2025: Gen Z’s Raw Visuals, Global Rebrands, and the New Rules of Identity
Branding Trends 2025: Gen Z’s Raw Visuals, Global Rebrands, and the New Rules of Identity Brand identity in 2025 is a living organism. It bends, stretches, and sometimes breaks under the pressure of generational shifts, economic realities, and the speed of culture. Across industries—from civic tourism boards to global airlines, luxury brands, and eCommerce startups—the […]
Design Industry Trends
Design Industry Trends: Evolving Tools, Values, and Skills for the Future The world of design is in flux. Digital tools once on the periphery (like Canva) are mainstream, AI-generated content is rising, and brand strategy has shifted from glossy slogans to lived experience. This provokes big questions: What does a “design skill” mean today? How should schools […]
Distributed Brands, Unified Minds
How fragmented commerce is forcing a smarter, more intentional brand strategy. *By Julian Rucker In this issue of Design Pulse, we explore how design teams are adapting to a distributed brand landscape—where consistency must be maintained across regions, platforms, formats, and even time zones. Canva has evolved far beyond beginner use. With features like brand […]
Design Is Infrastructure: Why Identity Now Sits at the Center of Business Strategy
In the past, brand design was window dressing. Today, it’s structural. From startup valuations to sports rebrands, design isn’t just about how a company looks—it’s how it grows, earns trust, and scales culture. This week’s design news proves one thing: the companies shaping tomorrow are the ones treating design like infrastructure, not decoration. Read the […]
? In a World of Noise, Sound is Strategy
Kroger’s new sonic branding proves that audio identity is more than a jingle. We break down the science and strategy behind it—and what brands can learn from it.
Design Pulse Vol. 10: Design as Culture‑Shifter
In an age of constant noise, design is reasserting its power—not just to decorate, but to define culture, economy, and belonging. From Cannes to classrooms, here are the stories shaping what design means in 2025.
Neo-Classical Graphic Design in the Age of AI
Neo-classical graphic design is making a comeback as AI reshapes the field. Designers are turning to history for structure, meaning, and beauty.