A speculative golf apparel capsule developed through production-ready tech sheets, product mockups, and social launch graphics.
Apparel Design / Product Graphics / Tech Packs / Pattern Design / Social Campaign
GoodBoy Golf: A retro mini‑drop designed for course culture.
A speculative five‑piece golf capsule across polos, tees, hats, socks and magnetic towels—complete with production‑ready specs and launch graphics. Built to show how humour, pattern and performance can coexist in modern golf apparel.
Perform‑Ace Polo –
Your anchor piece: tailored fit, moisture‑wicking fabric and contrast collar.
T‑Shirt –
A canvas for slogans and playful typography.
5‑Panel Hat –
Embroidered accessory with rope detail and snapback.
Crew Sock –
A small‑scale pattern that echoes the main print.
Magnetic Towel –
Functional graphic that clips to your bag.
Each garment uses the same retro palette, bold prints and golf humour, making the collection feel cohesiv
Collection 01: Swing in Full Bloom
Soft blue florals, muted greys and pastel accents give this set its clean resort‑golf vibe.
Swing in Full Bloom:
Blue Floral Polo: Tailored fit, moisture‑wicking jersey and contrast collar; Pantone 284 C for the base and 412 C for the collar.
Blue Tee: A simple “Swing in Full Bloom” slogan paired with a tiny floral icon.
Blue Hat: Rope‑detailed 5‑panel cap with embroidered daisy.
Blue Sock: Floral motif scales down to a repeat pattern on a soft cotton‑blend sock.
Blue Towel: Magnetic clip and pastel daisy artwork take the print onto a functional accessory.
This collection balances pattern and performance, giving golfers a subtler way to wear florals.
Collection 02: I’m Here for the Par-Tee
The loudest direction in the drop: bright orange and yellow daisies mix with playful lettering.
I’m Here for the Par-Tee:
Orange Polo: Orange floral print on soft jersey with volt‑yellow trim.
- Par‑Tee Tee: A bold “I’m Here for the Par‑Tee” headline and a small daisy motif.
- Orange Hat: Daisy embroidery, rope detail and matching under‑brim.
- Orange Sock: Multi‑colour daisies dance down the calf.
- Orange Towel: Oversized slogan and daisy print make it a statement piece.
This set was designed to turn heads and add humour to any round.
Collection 03: Drive Fast, Putt Last
Navy and cream with script typography and repeat icons give this set a classic clubhouse feel.
- Navy Towel: Script graphic with cream trim and magnetic clip.
Drive Fast, Putt Last
- Navy Polo: Repeat golf‑ball icon pattern, performance fabric and contrast placket.
- Script Tee: “Drive Fast, Putt Last” in cream script across a navy shirt.
- Navy Hat: Embroidered icon and rope detail pair with a cream under‑brim.
- Navy Sock: Icon pattern scaled down to a subtle micro‑print.
This line keeps the capsule grounded while still feeling retro‑cool.
Collection 04: Clean Clubs, Dirty Minds
The most restrained direction: tonal grey, subtle topographic lines and a hint of irreverence.
- Grey Polo: Tonal topographic pattern, high‑tech fabric and contrast collar.
Drive Fast, Putt Last
- Grey Tee: “Clean Clubs, Dirty Minds” in crisp sans‑serif type.
- Grey Hat: Minimalist logo patch and rope detail.
- Grey Sock: Contour‑line pattern repeated on lightweight cotton.
- Grey Towel: Large script graphic with magnetic attachment.
Designed for golfers who like understated style with personality.
Production Logic
Every piece comes with a full tech pack: Pantone references, collar styles, woven labels, print vs. embroidery placement and fabric notes. These specifications ensure each design can move straight into prototyping and manufacturing.
Tailored fit for polos
Moisture‑wicking fabric and UV protection
Rope detail and embroidered logos on hats
Magnetic clip hardware on towels
Launch Campaign
For social, bold headlines like “When the fit hits the fairway” and “Built for golden hour rounds” overlay clean product photography. Consistent GoodBoy branding and a #GoodBoyGolf stamp unify the posts across Instagram and paid ads.
PRODUCT MOCKUPS → CAMPAIGN LINES → SOCIAL DROP
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A CAPSULE WITH PRODUCT LOGIC
Closing Thoughts
GoodBoy Golf proves that retro humour and high‑performance specs can coexist. The project bridges concept and production: playful patterns, concise tech packs and a social launch plan that make the drop feel real and market‑ready. This approach shows my ability to develop consumer products from visual identity through production documentation to go‑to‑market creative
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