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UI / UX Design

Ride: Detroit’s Metro Transit: Brand Kit

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What is RIDE?

RIDE, is a multi-transit brand compiled of Metro Detroit transportation systems, DDOT (Detroit Department of Transportation), SMART (Suburban Mobility Authority for Regional Transportation), the M1 Rail, the MI Train, and the People Mover. That’s the serious, white-collar explanation. We, at RIDE, really just want to have fun and want our customers to have fun as well. When you want to plan a trip from Ann Arbor to Midtown Detroit, we want to make sure you recognize our vibrant, multi-colored transportation authority and feel, well, comfortable enough to trust that we will get you to your destination safely, with a smile.