Branding
Lower East Side Partnership Branding
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Lower East Side Partnership

Brand Identity Kit
Art Direction: Nina LoSchiavo
Working in collaboration with one of NYC's most creative Business
Improvement Districts, I helped to shape the brand identity system
for the Lower East Side Partnership. Working under my creative
director Nina LoSchiavo, the goal was to create a system with
many parts that both spoke to the history of the neighborhood, as
well as it's current status for young hipster culture. By creating a kit
with many parts we were able to express the vibe and feel of the
neighborhood as an area of Manhattan that is ripe for change and
new development as well as keeping the same vibe.

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