NOOSA FRUIT SMOOTHIES — CAMPAIGN & LAUNCH STRATEGY

Graphic Design · Visual Systems · Shopper Marketing · Experiential Concepts

Overview

Noosa Fruit Smoothies
— “Full On Tasty” Campaign Design

A campaign launch concept built to reposition drinkable yogurt as the premium on-the-go snack. Visual systems, shopper assets, social concepts, and experiential activations crafted within a four-person strategy team. (Graphic Design by Julian Rucker)

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Consumers wanted convenient snacks without losing quality or flavor—but the yogurt category wasn’t meeting that need. Our team developed a launch system linking retail, social, sampling, and experiential touchpoints, designed to help Noosa Fruit Smoothies stand out in a crowded beverage-snack landscape.

 Role

My role as team graphic designer was to translate the strategy into a bold, flavor-driven visual system across digital, shopper marketing, and experiential concepts.

The Challenge

The problem was clear: yogurt brands weren’t meeting the needs of fast-moving snackers. Our goal was to show how Noosa’s ingredient quality and “Full on Tasty” flavor could redefine drinkable yogurt as the go-to on-the-go snack.

Reposition drinkable yogurt beyond breakfast

 

Elevate Noosa’s “Full on Tasty” flavor story

 

Create a campaign that felt bold enough to break through a saturated category

 

The Opportunity

On-the-go snackers crave flavor and convenience. Our opportunity was to present Noosa Fruit Smoothies as the premium, fruit-forward, anytime snack—powered by Noosa’s quality ingredients and vibrant personality.

Strategic Idea: “Noosa Time”

Noosa Time is the moment when flavor transforms the day.
Mid-commute. Mid-meeting. Mid-scroll.
A flavorful break powered by unmistakably “Full On Tasty” energy.

This idea drove the tone, visuals, and activation concepts across social, shopper, and experiential.

Deliverables

 

  • Campaign Key Art

  • Digital Display Ads

  • YouTube + Paid Social Concepts

  • Experiential Pop-Up Concepts

  • Shopper Assets (aisle graphics, sampling kits, coupons)

  • Bottle + Flavor Visual System

  • Mood Films / Video Concepts

  • Persona-driven messaging test frames

 

Outcome / What It Achieved

The campaign connected strategy, design, and activation into a cohesive launch system. Our visual direction made Noosa Fruit Smoothies feel bold, premium, and snack-ready—positioning the product for strong trial and awareness across multiple touchpoints.

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