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Good Boy Golf — Retro Mini-Drop speculative project

GOOD BOY GOLF —
Retro Mini-Drop Collection

Speculative Apparel Design · Patterns · Golf Lifestyle Graphics

A fast-paced 1–2 hour assignment to concept a cohesive retro-inspired capsule for Good Boy Golf. The challenge: design a patterned polo, t-shirt, 5-panel hat, socks, and a caddy towel that feel playful, sporty, and unified—your interpretation of “retro golf culture.”

 

As the graphic designer on this assignment, I focused on bold pattern systems, clean linework, and era-specific color palettes to build a drop that feels confident and collectible.

 

Role

Brand Design · Activation Strategy · Art Direction · Campaign Design

A five-piece apparel and accessories system designed as a fast-turn concept collection. The work explores retro golf aesthetics, playful typography, and bold patterning—balanced with modern production logic and social-ready content.

Patterned Polos

Patterned Performance Polos

A series of retro-inspired polos built around bold florals and repeating motifs. The patterns balance nostalgia with modern fit and performance expectations, giving the collection a recognizable visual rhythm across colorways.

Focus: Pattern design, apparel system thinking, repeat logic, color control.

Woman in a light blue floral Good Boy Golf polo standing on a course at golden hour with copy that reads ‘Built for golden hour rounds’ and a #GOODBOYGOLF badge.
Woman in a light blue floral Good Boy Golf polo standing on a course at golden hour with copy that reads ‘Built for golden hour rounds’ and a #GOODBOYGOLF badge.
Retro daisies for players who swing loud.

Typography-Driven T-Shirts

Graphic T-Shirts with Typographic Attitude

Statement tees featuring playful phrases, golf puns, and illustration-led typography. Each design reinforces the brand’s irreverent tone—clean enough for the clubhouse, expressive enough for the culture.

  • “I’m Here for the Par-Tee”

  • “Swing in Full Bloom”

  • “Drive Fast, Putt Last”

  • “Clean Clubs, Dirty Minds”

Focus: Type hierarchy, slogan writing, illustration integration, scalable graphics.

Crop of a light blue Good Boy Golf t-shirt with ‘Swing in Full Bloom’ floral graphic and a #GOODBOYGOLF smiley badge in the corner.

Five-Panel Hats

Five-Panel Hats with Graphic Embroidery

A set of lightweight five-panel hats designed as graphic anchors for the collection. Each hat uses simplified iconography and short phrases to extend the apparel language into accessories.

Focus: Logo adaptation, embroidery constraints, accessory design consistency.

Close-up of a golfer in a topographic-pattern Good Boy Golf polo and grey hat reading ‘Clean Clubs, Dirty Minds’ with bold meme-style headline text.
Close-up of a golfer in a topographic-pattern Good Boy Golf polo and grey hat reading ‘Clean Clubs, Dirty Minds’ with bold meme-style headline text.

Patterned Socks

Patterned Crew Socks

Crew socks designed as playful micro-statements—using repeat patterns and high-contrast color to turn a small surface into a recognizable brand moment.

Focus: Small-format pattern design, repeat scale, visual punch.

Retro daisies for players who swing loud.

Magnetic Towels

Magnetic Golf Towels

Functional accessories designed with bold typography and illustration. The towels extend the collection’s humor and visual language into utility items commonly seen on the course.

Focus: Product thinking, functional branding, accessory extensions.

White Good Boy Golf towel reading ‘Drive Fast, Putt Last’ hanging from a tan leather golf bag beside a bunker with headline copy overlaid.
White Good Boy Golf towel reading ‘Drive Fast, Putt Last’ hanging from a tan leather golf bag beside a bunker with headline copy overlaid.

Social Content System

Social Content + Hashtag Logo Stamp

A set of social-ready assets designed to promote the capsule across digital channels. Includes photography-driven posts, headline overlays, and a custom hashtag stamp version of the logo for consistent campaign branding.

Focus: Campaign thinking, brand voice, social scalability.

Three golfers on a green wearing orange daisy and green stripe Good Boy Golf polos with headline ‘When the fit hits the fairway’ and a #GOODBOYGOLF badge.
Golfer’s legs on a cart pedal wearing bright orange socks with white daisy pattern and headline ‘When the socks steal the spotlight.
Close-up of a golfer in a topographic-pattern Good Boy Golf polo and grey hat reading ‘Clean Clubs, Dirty Minds’ with bold meme-style headline text.
Woman in a light blue floral Good Boy Golf polo standing on a course at golden hour with copy that reads ‘Built for golden hour rounds’ and a #GOODBOYGOLF badge.
White Good Boy Golf towel reading ‘Drive Fast, Putt Last’ hanging from a tan leather golf bag beside a bunker with headline copy overlaid.

This project was completed as a rapid spec assignment to demonstrate concept development, visual cohesion, and system thinking across a full apparel collection—designed to feel cohesive, expressive, and production-aware within a limited timeframe.

Process Highlights

 

  • Rapid concept development through AI-assisted visual exploration

  • Human-led curation, layout, and typographic design

  • Final assets built for production logic and social deployment

 

 

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