Plunge House — Brand Activation & Member Campaign
Speculative Brand Activation | Email Campaign | Social & Print Design
Designed a speculative brand activation campaign for The Plunge House®, connecting recovery culture with lifestyle branding.
Role
Brand Design · Activation Strategy · Art Direction · Campaign Design
Approach/Solution
Deliverables included a festival activation pitch, email campaigns for new and current members, print flyers, and social media graphics promoting The Cold Challenge at the Charlotte Wellness Festival.
Activation Pitch: Full concept deck for The Cold Challenge live experience
Email Layouts: Member and non-member campaigns featuring clear CTA hierarchy
Flyers & Social: Print and digital assets inviting festival participants to “Conquer the Cold”
Visual System: Unified look across print, email, and social emphasizing cold, bold, ready tone.
New Members
Continuous Members
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