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Dancing in the Dark

Ride: Detroit’s Metro Transit: Brand Kit

What is RIDE? RIDE, is a multi-transit brand compiled of Metro Detroit transportation systems, DDOT (Detroit Department of Transportation), SMART (Suburban Mobility Authority for Regional Transportation), the M1 Rail, the MI Train, and the People Mover. That’s the serious, white-collar explanation. We, at RIDE, really just want to have fun and want our customers to have fun...

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