Quite the Character
Fiesta naviRacer databases user's driving experiences that can be converted into virtual racing platforms. Coins will be gained and used to secure route territories like Starbucks in order to obtain current coupons by having the game drop or pickup coins for you when driving through territories. Players can also race for territories by challenging players to in-device racing. An in-game market is set up to sell maps, buy custom racing pieces, and other items. Players can also team up as crews to increase their chances of controlling territory.
To present a unique social game to promote the Fiesta brand with passive and active gameplay.
This will be done by combining real world navi- gation and hand-held racing to create a fun and interactive experience based on players driving habits.
They are an active driving community consisting of high school and college students aging from 16- 30, 60% male and 30% female. These individuals will be active in social media and gaming. Many people in this demographic are less interested in buying cars, so the goal was to create a social experience around driving that would attract this group to driving more.
It's Sort of Like:
Foursquare or Turf Wars: But for cars.
Our game is very similar to Foursquare, because players gain territory, based on how much they frequent a particular place.
Addition of racing element to take over roads from other players. (map generation from driver behavior and route)
Players will use real world roads in passive driving and virtual randomized maps in-game for racing.
Passive gameplay: real world driving
Active gameplay: virtual racing, status updates, user invites/challenges, in-game market
Drop or Pickup
set up where these function happen
coins can be bought, collected or taken secures territories
purchase items/coupons in virtual store
Territories: are the stores, restaurants or other places of interest to obtain coupons from
During Passive gameplay users DO NOT interact with their device. The game will work on its own as the user drives their car to a destination.
Users will set up routes they would like to drive and places they would like to drive by.
Users will also find themselves caught up in an ongoing competition of owning virtual territories through strategic coin placement on virtual real world maps
Plug device into Ford Sync
Locked out of the game while driving
Unlocked after reaching destination
Game will act as GPS
Ping sound indicates that coins have been picked up or dropped
Users must plug-in their devices into their vehi- cles in order for the game to pickup/drop coins, track their route, and to function as a GPS.
During Active gameplay users will be able to in- teract with their device. Active gameplay is for users that are not driving.
Users will be able to challenge others for terri- tories by selecting on specific routes to virtually race on. Players must accept all race challenges. In-game Fiestas are customizable through the game market.